Uncola - What does Uncola stand for? See more ideas about 7up, Vintage advertisements, Vintage ads. Here are more great images from the campaign, as well as a TV commercial: 7 Up - The Uncola (1970) Snacks/Food Commercial. THE MEDIA BUSINESS: ADVERTISING -- The Unmaking of the 'Uncola'; After Years of Decline, New Owner Plots Revival at 7-Up. P.S. Share it with a pal! The soft drink we now know as 7UP was invented and made its way onto the soft drink market in 1929—just a few weeks before the start of The Great Depression. Look it up if you need further explanation.   — The Fido Dido philosophy, according to his creator, Sue Rose. These beautiful glasses are in excellent used condition from a smoke free home. Here’s a brief medley of TV commercials from the pre-Geoffrey Holder heyday of the UnCola campaign: Bob Treat’s Flickr set on the UnCola advertisements is amazing; check them out as well as Lisa Hix’s excellent Collectors Weekly writeup for more information. Now, that’s effective advertising. Milton Glaser’s 1971 “Don’t Be Left Out in the Cola” poster Within a few months the ads sent 7UP sales rocketing. ‘Un In The Sun’ By Pat Dypold, 1969. Little did the counterculture know, 7UP was actually a whole lot stronger a couple decades earlier. The brainchild of ad agency Young & Rubicam, the ads sought to combat a common dilemma: a lack of interest and connection to the brand. Budweiser Lizards- The Frogs Revenge. Cool Spot (or simply Spot ) was a mascot for 7 Up in the United States. A note regarding emails: Tedium-related queries only please. New Listing Vintage 7up Advertising Promo The Uncola Glass opposite of Coca-Cola Glass Mint. Be sure to give them a look. Per Flashbak.com: The UNCOLA campaign changed everything and the ads seemed to say: ‘This is a drink that is definitely not Cola and we are different and we are proud of the difference’. Pre-Owned.   Time left 6d 14h left. Proudly built on Craft CMS using the Bulma framework. Eventually, Orlando Jones moved on from the ad campaign around 2001, to focus on his budding film career. Bob also illustrated “The Youth Fare” in a similar “cartoony” style depicting a green bottle of 7Up as a bi-plane. The campaign successfully contemporized and energized 7 UP’s image and brand personality, while building brand awareness by 71 percent, ad awareness by 57 percent and past 6-month usage among its core target by 18.4 percent. And sign up for our newsletter—it'll make your inbox a little better every Tuesday and Thursday. — Geoffrey Holder, the pitchman for 7UP during 70s and 80s, in a 1983 ad focusing on 7UP’s lack of caffeine as a selling point.   Brand New. 7-Up - The Uncola (1990) Snacks/Food Commercial. Building on these successes, the brand eventually came to have two distinct mascots in two different parts of the world: the Cool Spot in the United States and a little doodle named Fido Dido across the pond.   but I'm still trying to figure out why the Logo flots there and not stay on … The Uncola campaign stretched from 1969 to 1975, and it used a wide variety of hyper-colorful, psychedelic posters that reminded many people of Peter Max, even though the images used in the campaign were not done by him. : If you email me asking about doing a guest post or posting a backlink, you forfeit ownership of your site to me. TV commercials at the time featured actor Geoffrey Holder talking about "Uncola nuts" (lemons and limes) versus cola nuts, so calling this "The Uncola Hut" was fitting. The UnCola adaptation of the popular phrase at the time "Turn On" did NOT refer to flipping light switches on during that era. Join a 5-day immersive design thinking safari in London. Featuring actor/comedian Orlando Jones as a spokesman inviting people to make 7UP a part of their lives. Pat Dypold’s “Turn Un” image billboard—the b/w portions are Bob Treat’s recreation based on a much smaller image   In today’s Tedium, we’re going behind the fizz with a refreshing look into the marketing history of everyone’s favorite un-cola, 7UP. | Privacy Policy | Advertise With Us | RSS feed. The Uncola campaign was perhaps advertising’s most adventurous foray into truly psychedelic imagery, even to the point of appearing to endorse LSD use as an activity fit for 7Up-consuming adults. Copyright © 2015-2020 Tedium: The Dull Side of the Internet. The roster of artists involved in the campaign is impressive indeed. That 7 Up Uncola Guy 'Memba Him?! Today in Tedium: For the past few years, we’ve brought our readers a deep dive into the unique marketing histories of some of our favorite brands. Disclosure: From time to time, we may use affiliate links in our content—but only when it makes sense. 5. Grigg had originally been in the orange soda business, but due to the success of Orange Crush, he needed to come up with something that would effectively compete and be more successful in the market. Dallas resident Bob Treat has become the world’s foremost collector of the massive 7Up billboards—he has managed to get his hands on 25 of the 53 known UnCola billboards known to exist. 0 bids. Treat only has half of the billboard in his possession, but was able to extrapolate the rest from an image from one of 7Up’s poster offers—an image that is probably just an inch or two wide. Milton Glaser’s 1971 “Like No Cola Can” billboard The Uncola Hut, 1973. Slogan: The Uncola. And thanks again to the Future London Academy for sponsoring this issue. By 1988, he became the face of 7UP in the UK, starring in a few of their ads. The edition of the Super Bowl where the infamous “show us your cans” spot aired. 7UP continued to revamp and evolve in its advertising, but met with mixed results. Through the use of humor, irreverence, and charismatic spokespersons, the ads connected with the public in a way that stuff like Cool Spot never could. Pat Dypold’s 1969 “Butterfly & Bottle” billboard Notable spots are where he warns us about imitators like those other clear sodas in the “Un-Cola, Ahhhhh!” spot: Or when he gives viewers/listeners an in-depth overview of the difference between cola nuts and uncola nuts (which are just lemons and limes) in “7UP, the Uncola”: The Uncola campaign continued for some time, but was replaced in 1982 by the successful “no caffeine” ads that were popular at the time. Even with attempts to distance themselves from the branding, Uncola is still synonymous with the brand. The UnCola. He was the bald "Un-cola Man" with the deep voice and memorable "Ha Ha Ha Ha" laugh in the 7-Up soda television commercials in the 1970s and 1980s. So, while I was looking at some commercials of 7 Up on youtube I started noticing the "un-cola" being mentioned in mostly the 1970's commercials...I've never heard about "un-cola" before . Geoffrey Holder. As a result, the campaign seemed to be going strong. 1947 advertisement for 7Up WDGY at the time was one of the top-40 rock stations in the Twin Cities. Listen to the most recent broadcast of this show Play November 24th Show.

the uncola commercial

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