This report details their goals and ambitions for the year 2020… Focus on capability building, especially at the local country level, which may require a cross-industry approach or effort to ensure the availability of the right talent pool. This will require a more flexible engagement model that adapts to a changed communication landscape and captures opportunities utilizing multiple channels, including electronic and digital media (Exhibit 2). The greater focus within pharma on risk management (e.g., adverse event reporting), the emergence of new types of data and the increasing sophistication of patients and other stakeholders present more challenges and opportunities to which Medical Affairs personnel must adapt. Join us at eyeforpharma Philadelphia to discover how. Ensure that current leaders act as inspiring role models and serve as guides through formal mentorships, and that they are encouraged to provide the coaching that will get individuals, teams, and the entire organization to perform at a higher level. tab, Travel, Logistics & Transport Infrastructure, McKinsey Institute for Black Economic Mobility. Article (PDF -4MB) Beginning in 2007, medical leaders from across the industry have assembled to discuss a future vision for Medical Affairs. Make health outcomes the primary orientation of scientific engagement, strengthening the ability of medical systems to effectively manage the healthcare of entire populations. Effective facilitation and communication of medical knowledge and innovative approaches to data dissemination will be a key to regaining this trust. Increased scientific, clinical, regulatory, and payer requirements to demonstrate clinical value and product differentiation in increasingly well-established therapeutic areas heightens the demand for an evidence package that clearly fulfills unmet medical need, and justifies cost. If achieved, the four aspirations below would enable Medical Affairs organizations to create significantly greater value for their companies, industry, and society: The healthcare system is increasingly resource-constrained, while at the same time treatment options are proliferating. Reading pharma medical affairs 2020 and beyond mckinsey company is a fine habit; you can manufacture this infatuation to be such fascinating way. Our mission is to help leaders in multiple sectors develop a deeper understanding of the global economy. Relationship management and communication of product information with healthcare providers, payors, and other medically-focused customers (e.g., regulators, institutional leaders) in collaboration with field medical teams, including medical-science liaisons. Pharma Medical Affairs 2020 We additionally have enough money variant types and along with type of the books to browse. In recent years, the channels of medical information available to different stakeholders have proliferated. Formally rotate leaders through countries, medical, and other functions and assign new talent to areas that build on their strengths; they should be comfortable at the start of their journey but have explicit career trajectories. Transforming this data into practical insights could drastically improve real-world medical decision making, providing value to physicians and patients. Please click "Accept" to help us improve its usefulness with additional cookies. Medical communications, including the writing and support for peer-reviewed publications and other medical and scientific communications. Patients can be expected to take a greater role in their healthcare decisions as they actively seek medical information outside their physicians’ offices. Focus is needed to systematically build the required skills and capabilities in the Medical Affairs workforce so that they are in place to meet the growing expectations being placed upon them and their leaders. Therefore access and treatment choices will ultimately require a solid understanding and convincing demonstration of medical and economic value. Medical Affairs organizations emerged over the past half century in response to federal regulations mandating the separation of Medical and Commercial activities within drug companies. If you have been part of a Medical Affairs (MA) department or if you still have a strong relationship, you will understand that MA follows different rules and objectives than Commercial.At the heart of any pharma strategic model, there has always been the clinical and commercial functions, but it has not always been easy to fully measure and demonstrate the business value of MA. Medical information services, including the medical staff sitting in centralized call centers to distribute medical information in response to drug-information inquiries. Monitor and consider external patient data that may be directly posted and become accessible in public databases (for example, safety data). Embrace and experiment with new technologies in mobility and social media to be well positioned for the future. Such deep understanding of the customer allows MA teams to uncover insights that enhance product strategy, which can then be implemented by the commercial and medical affairs functions. Matthias Evers is a director in McKinsey’s Hamburg office; Edd Fleming is a director in the Silicon Valley office; Arnab Ghatak is a principal in the New Jersey office, where Jan Hartmann is an associate principal and Ann Westra is a knowledge expert; Arif Nathoo, Ron Piervincenzi, and Lawrence Wai are alumni of McKinsey; and Brindan Suresh is an associate principal in the London office. Most transformations fail. Only when mindsets shift from a technical focus to people skills – from leading projects to leading people – will truly capable leaders emerge. Offering secure community platforms for experts to collaborate in drafting manuscripts, distributing education, engaging study sites, training contracted speakers, managing approved slide decks and reporting Sunshine payments, ExtendMed’s solutions support a wide spectrum of life science clients – including pharmaceuticals, medical device companies, agencies, CROs, and medical associations. Each stakeholder requires slightly different evidence or support - eg data, real-world evidence, proof of quality of care, 'beyond the pill' services - and pharma companies are increasingly looking to their medical affairs teams to gather the necessary evidence and share the information to … The number and types of users of medical data and information will continue to expand rapidly. 8:00 REGISTRATION & WELCOME COFFEE. Already growing in importance, Medical Affairs will become a key differentiator for pharma campanies prepared to adapt and invest in the function By Tom Disley on Feb 20, 2020 So much so, that we’re dedicating a keynote track to the function at our flagship events in Philadelphia and Barcelona. We believe that at least three new, stronger forces will Over time, this data will reach the critical mass necessary to become a key factor in decision making. Pharma Medical Affairs 2020 and Beyond. Furthermore, the behavior and expectations of both patients and physicians over the next five to ten years will increasingly follow trends enabled by technology advances (e.g., usage of mobile devices, remote data access, availability of real-time information, acceptance of social media as a new medium for interaction). Drive engagement with a broader range of external stakeholders, including KOLs, emerging medical influencers, specialty physicians, payors, and medically sophisticated patients. Pharma’s Medical Affairs faces growing internal and external challenges as Increase accessibility to company-generated data for external evaluation and analysis – leading-edge companies have already made all of their trial data available online. During the hiring phase, the key is to find candidates who surpass not only a minimum clinical and technical bar but who also have true talent “spikes” – people who may not possess all of the qualities required but who are distinctive in crucial areas that can provide a platform to more sustained success. Medical affairs teams are well positioned for this role with their detailed understanding of customers—physicians and patients—as well as the product. Enhance patient access to and best use of optimal medical treatment by clearly demonstrating value to practitioners and payors throughout the life cycle of each product. Success in the future will require strong relationships with a broader range of stakeholders such as patient advocacy groups and payors. Giving big pharma a new face: Accreditation Council for Medical Affairs CEO Dr. William Soliman on Fox News to discuss the rebranding of big pharma ACMA Chairman, CEO, Dr. William Soliman discusses Johnson & Johnson, Purdue Pharma, the opioid crisis and where the pharmaceutical … A 2020 Vision for Medical Affairs Accelerating the transformation and increasing the relevance of Medical Affairs Given the sgi nifci ant changes in the healthcare landscape, ths ii s an approprate time to reassess and redefni e the vsi oi n for Medci al Affaris deveol ped five years ago. Pharma Medical Affairs 2020 and beyond quantity. At QuantumHire, we wanted to emphasize a few points we have found working in the field and recruiting top talent in Medical Affairs… Medical strategy, including development and leadership of the medical-brand strategy for each product by Medical Directors and the collaboration with Development, Commercial, and others to shape the product’s cross-functional life cycle strategy and planning. Please use UP and DOWN arrow keys to review autocomplete results. The past few years have also witnessed a gradual shift in decision-making power away from physicians through an increasingly number of control mechanisms (e.g., treatment protocols, payor restrictions). Furthermore, it must also take a lead in demonstrating improved comparative efficacy and cost effectiveness to payors by employing the real world evidence and data generated by others. The Medical Affairs (MA) function is known to be a rather broad and hard one to define. We use cookies essential for this site to function well. Continued pressure from regulatory agencies and public sentiment have pushed more and more activities into Medical Affairs organizations. Post-launch clinical trials, including the planning and execution of phase IIIb/IV company-sponsored interventional and observational studies and support of investigator-initiated studies. Pharma Medical Affairs 2020 and beyond $ 0.00. Develop the skills and behaviors needed to enable Medical Affairs to meet the challenges of a changing healthcare landscape. Pharma Medical Affairs: 2020 and beyond A rapidly changing world for Medical Affairs Pharma’s Medical Affairs faces growing internal and external challenges as well as new opportunities In 2007, medical leaders from across the pharmaceutical industry assembled to develop a common understanding of a ten-year vision for Medical Affairs. Reinvent your business. The message is clear: medical, it’s time to step up. This report details their goals and ambitions for the year 2020. Use minimal essential Increased transparency will put additional compliance pressure on pharmaceutical companies, especially on Medical Affairs, given its responsibilities in data generation and dissemination. hereLearn more about cookies, Opens in new Pharma's Medical Affairs faces growing internal and external challenges as well as new opportunities. In order to fully demonstrate value, Medical Affairs must continuously upgrade its understanding of what value means from the perspectives of a broad spectrum of healthcare stakeholders – from patients to society to industry. In the world of patient-centric healthcare, Medical Affairs must develop a deep understanding of patients’ needs that encompasses the patient insights from different healthcare stakeholders. As the pharma model has been shifting from primary-care, blockbuster-drug discovery through to more specialised medicine and gene therapy, the science has naturally become more complicated. To that end, Medical Affairs has to become more proactive about bringing insights from a broader range of external medical decision makers and influencers into early Clinical Development. Companies are beginning to make detailed patient data that form the basis of trials of approved drugs and discontinued investigational ones accessible to researchers. The bar is high for Medical Affairs talent. Medical Affairs is both a rewarding and challenging area in the evolving environment of drug development and launch readiness planning. Relay insights for early life cycle planning that arise from value discussions with Commercial payors and hospital P&T committees. The value of medical affairs lies in their scientific and clinical expertise. Traditionally, medical affairs teams have relied on face-to-face interactions or print media to engage with and educate stakeholders. Pharma Medical Affairs 2020 and beyond by McKinsey & Company. Key Medical Affairs themes: Your new role in 2020 and beyond: Hear industry leaders deconstruct the future model of medical. Those in MA now find themselves with direct responsibilities throughout the product lifecycle, interacting with virtually all stakeholders – both internal and external. May 6-7: Forum DIA’s Medical Affairs and Scientific Communications Forum is designed for medical affairs professionals, by medical affairs professionals.This forum provides a comprehensive understanding of the regulatory and compliance environment directly affecting the daily activities of medical affairs and scientific communication professionals. It first must identify and understand new medical influencers and then develop effective and innovative ways to interact and partner with them. Select topics and stay current with our latest insights. Include patient advocacy groups as part of external medical engagement plans to maximize patient insights. Demonstrate the clear value to patients of medical and scientific engagement with physicians, payors, and other key stakeholders. Pharma Medical Affairs 2020 And Pharma Medical Affairs: 2020 and beyond Beginning in 2007, medical leaders from across the industry have assembled to discuss a future vision for Medical Affairs. Read more > Post navigation. As part of these reforms, there will be a massive explosion in the generation and usage of real-world data, particularly data measuring comparative effectiveness. Collaborate to ensure that cost-effectiveness and comparative efficacy data are available at launch to enable payors and physicians to choose wisely among competing products. Going forward, we foresee that the types of medical data that are relevant for a product will increase significantly. Open interactive popup. More sophisticated systems and tools will be needed to prioritize and track interactions while new policies and processes will be required to avoid even the appearance of a conflict of interest in medical interactions. Please email us at: McKinsey Insights - Get our latest thinking on your iPhone, iPad, or Android device. Health Economics and Outcomes Research (HEOR) activities, including research and communications related to product value (e.g., product value dossiers, patient-related outcomes, health technology assessments). 2004 Pharma, Biotech and Device Colloquium Medical Affairs – The Next S-Curve in Pharmaceuticals. As fiscal landscape challenges linger, Europe faces similar pressures, with more countries taking on increasingly radical structural reforms that fundamentally reshape the structure, funding, or organization of the healthcare system. To do that effectively, Medical Affairs must become an equal to the R&D and Commercial functions in advocating the patient-centric view. Medical affairs professionals within the pharmaceutical industry, given their scientific background and training, have the ability and distinct opportunity to help fill this information gap and establish themselves with their “physician base” as a trusted source for scientifically sound medical communications. All of them play an expanding role in clinical decisions through their treatment guidelines, protocols and formulary listings. Leading Strategies to Advance Medical Science Communications, Engage with KOLs Compliantly, Conduct Effective Investigator Studies and Ensure Excellence Throughout Your Medical Affairs Team A 360 degree view of the medical affairs landscape that brings together Investigator Initiated Sponsored Research (IISR), Expanded Access Programs (EAP) and Medical Publications & Communications. our use of cookies, and A new array of stakeholders with rising influence have emerged, including P&T committee members at hospitals, medical officers at IDNs and large physician practices, physicians with online prominence and commercial payors. Drive rigorous standards of medical integrity, particularly in medical writing, communication of data and interactions with external healthcare providers. Moreover, as patients expect more information and two-way conversations, Medical Affairs has the opportunity to gain deeper insights into patients’ needs through patient advocacy groups. Medical Affairs leaders will also need to balance enhancing their support for the commercial interests of their companies with maintaining appropriate external engagement and building public trust. Medical Affairs sits within commercial organisations and is concerned with post-approval activities. Learn the essential elements of regulatory affairs related to the pharmaceutical & medical device industries.This is a convenient, online program that will provide you with the tools and knowledge needed to progress as a regulatory professional and … Flip the odds. Find out more about a career in Medical Affairs below, take a look at our jobs or speak with our specialist consultant Danielle Bent for an informal chat: +44 (0)1625 541 046 / danielle@carrotpharma.co.uk . The Evolving Role of Medical ­Affairs George Betts, director, head of medical affairs operations, Ipsen Biopharmaceuticals Inc., says to best understand the evolving role of medical affairs it is important to know the external forces in the biotech and pharmaceutical industry that have impacted the medical affairs function over time. These include strategic thinking, basic commercial skills, cross-functional collaboration, teamwork, and scientific leadership. In the complex continuum of medical product development, ExtendMed strives to build efficient systems for engaging experts to advance patient care. Add to cart Download now. Deep patient insights have to come from engagements with emerging medical stakeholders and mining of new data, such as real world evidence. The use of social media and innovative data collection will continue to expand as these become commonly used channels to hear the views of patients and physicians. Yeah, reading habit will not unaccompanied create you have any favourite activity. Utilize insights from physician interactions to ensure that brand strategy maximizes the medical benefits for patients and physicians. Given the industry’s R&D productivity challenge and an overall risk-averse regulatory environment, maintaining a consistent focus on optimizing medical value across the product life cycle has become critical to pharma’s very survival. Please try again later. 8:50 CHAIRPERSON’S OPENING REMARKS. This is just one of the solutions for you to be successful. Need help with something you don’t see here? While enhancing patient access and ensuring the best use of optimal medical treatment have always been core to the mission of Medical Affairs, demonstrating value is increasingly important as a third strategy objective. Medical Affairs will also need to build new capabilities to leverage these insights. In the United States, rising healthcare costs have forced employers and governments to rely even more on payors to control costs and influence individual healthcare decisions, and healthcare reform promises to intensify that trend. As cost pressures continue to rise given ongoing healthcare reform, the decision-making power is gradually shifting from physicians to a new set of stakeholders who are driving containment of costs (for example, pharmacy and therapeutics (P&T) committee members at hospitals). Nine Key Elements to Ensure Advisory Board Success. 9:00 INDUSTRY CASE STUDIES: BLUEPRINTS FOR SUCCESS — ACHIEVING PRE-LAUNCH GOALS STRATEGIC ALIGNMENT WITH CORPORATE TEAMS As medical affairs teams trend towards enhanced engagement in incipient stages of pre-launch activities, the strategic bridge-building …

pharma medical affairs 2020 and beyond

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